Diesel

Diesel is an Italian brand known for its unusual designs of jeans pants and exclusive accessories for men. Created in 1978, it spread all over the world with boutiques in New York, Berlin and Paris. The brand's precursor, Renzo Rosso, focuses on high quality products. Under control of a new creative director, Nicolo Formichetti, Diesel brand still keeps hegemony in its niche. This brand, especially appreciated by men, offers unique jeans, original watches, wallets, Diesel trainers and other accessories.

Please choose a collection from this designer:

MEN WOMEN KIDS
New items in the category: MEN
‘thommer cb-ne’ distressed jeans od Diesel ‘thommer cb-ne’ distressed jeans od Diesel AUTUMN/WINTER 2019

Diesel

‘Thommer Cb-Ne’ distressed jeans

‘s-brentha’ sneakers od Diesel ‘s-brentha’ sneakers od Diesel

Diesel

‘S-Brentha’ sneakers

Patterned shirt with patches od Diesel Patterned shirt with patches od Diesel AUTUMN/WINTER 2019

Diesel

Patterned shirt with patches

‘s-danny’ platform sneakers od Diesel ‘s-danny’ platform sneakers od Diesel

Diesel

‘S-Danny’ platform sneakers

Long sleeve t-shirt od Diesel Long sleeve t-shirt od Diesel AUTUMN/WINTER 2019

Diesel

Long sleeve T-shirt

‘s-astico’ high-top sneakers od Diesel ‘s-astico’ high-top sneakers od Diesel AUTUMN/WINTER 2019

Diesel

‘S-Astico’ high-top sneakers

New items in the category: WOMEN
Leather biker jacket od Diesel Leather biker jacket od Diesel AUTUMN/WINTER 2019

Diesel

Leather biker jacket

Patched t-shirt od Diesel Patched t-shirt od Diesel AUTUMN/WINTER 2019

Diesel

Patched T-shirt

‘d-roisin’ tapered leg jeans od Diesel ‘d-roisin’ tapered leg jeans od Diesel PERMANENT COLLECTION

Diesel

‘D-Roisin’ tapered leg jeans

Logo body od Diesel Logo body od Diesel PERMANENT COLLECTION

Diesel

Logo body

Logo keyring od Diesel Logo keyring od Diesel AUTUMN/WINTER 2019

Diesel

Logo keyring

Branded hat od Diesel Branded hat od Diesel PERMANENT COLLECTION

Diesel

Branded hat

New items in the category: KIDS
Hooded sweatshirt od Diesel Hooded sweatshirt od Diesel AUTUMN/WINTER 2019

Diesel

Hooded sweatshirt

Hooded fur coat od Diesel Hooded fur coat od Diesel AUTUMN/WINTER 2019

Diesel

Hooded fur coat

Denim slip-on sneakers od Diesel Denim slip-on sneakers od Diesel PERMANENT COLLECTION

Diesel

Denim slip-on sneakers

‘skinzee’ distressed jeans od Diesel ‘skinzee’ distressed jeans od Diesel AUTUMN/WINTER 2019

Diesel

‘Skinzee’ distressed jeans

Patterned sneakers od Diesel Patterned sneakers od Diesel AUTUMN/WINTER 2019

Diesel

Patterned sneakers

Branded sneakers od Diesel Branded sneakers od Diesel AUTUMN/WINTER 2019

Diesel

Branded sneakers

Diesel – fuel for life

Everything started from a pair of jeans. A precursor of the brand with a 30-year tradition, a world-famous fashion house - Diesel, had began to design clothes using sewing machine borrowed from his mother. When the 15-year-old Renzo Rosso, today called the genius of denim, sewed the first couple of extraordinary pants, he immediately found for himself a niche in the world of fashion.

In the spotlight

In the mid-1970s, Rosso worked for Moltex, a small company owned by Adriano Goldschmied, the godfather of jeans. Thanks to his father's financial support, he bought part of shares in this company, which soon changed its name to Diesel. Business partners have focused on projects with a greater potential, i. e. the famous Renzo Rosso jeans. After many perturbations related to the spread of the brand around the globe, Rosso decided to stay permanently in Italy and to lead Diesel clothing and Diesel jeans sale also over the Internet. However, this talented designer and clever marketer did not rest on his laurels and soon opened a network of international boutiques in Rome, Barcelona, Berlin and New York.

Diesel pants with Italian origin

Many people are wondering what made Rosso so successful. The designer, who have delegated control over the company's creative department to Nicola Formichetti's a few years ago, realised that the reception of the projects is always a matter of a particular client. Especially in such a delicate matter as fashion, it is crucial to focus on high quality materials and home-made production. That is why most of the brands’ projects are being carried out by Italian factories.

Power of detail

When we hear "Diesel", jeans usually come to our minds first. However, it should be noticed that the brand remains one of the most important accessory manufacturers. Straps, leather wallets, everyday styling accessories and the underestimated by many Diesel baseball caps are designed according to the needs of each user. The latter, baseball caps and made of soft materials trucker headgears, are having their booming. Enriched with original badges and embroideries, they look luxuriously and chic. Diesel caps should certainly be the No. 1 gadget if you want to hide from the sun, but also attract attention!

Timeless gadget

A significant period in the brand's history was the beginning of a new millennium. At the beginning of the 21st century the brand grew stronger and created many popular but smaller brands. Next to the Eyewear line, in offer of which we can find amazing sunglasses, and the collection of fragrances co-created with the L' Oreal brand, Diesel decided to join forces with Fossil company. The result of this cooperation is the Diesel Watches line, a collection of casual watches. Designed by Diesel watches not only follow the trends, but also determine what will be en vogue in the nearest future. Innovative bracelets fit in line with a military and motorcycle style and thanks to the outstanding quality of raw materials enchant with their perfect finishing.  

For the brand, watches have become an export goods - suitable for everyday outfits, but also very luxurious. The Grand Daddy collection, appreciated by men, consists of watches with a large watch face and several dials.