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SUMMER ESSENTIALS
On the beach or in a fancy resort? Know what to pack in your summer travel bag
FOCUS ON SHOES
Explore the most stylish designs for spring/summer 2026
SS26 TREND REPORT
Soft silhouettes and bold details – menswear trends
SPORT IS A NEW LUXURY
Clothing designed for action – from training to the urban rhythm of the day
PERFECT FIT
Ensure an impeccable style and make a perfect first impression
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SS26 FOOTWEAR EDIT
The cherry on top of every summer look. Which pair do you pick?
IN A BEACH MODE
Discover beachwear that becomes an essential part of your summer wardrobe
ICONS OF THE SEASON: IT-BAGS
Which style speaks to you the most?
SPRING SUMMER 2026
Minimalism, form and expression - explore the hottest trends of the season
FASHION IN MOTION
Discover how performance and design converge in a modern wardrobe
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DOPAMINE DRESSING
What color will we be wearing this year?
Trends don’t emerge out of thin air. They are a reflection of our needs and a response to current events. The world hasn’t been in the best shape lately –
hence the rapidly growing popularity of 'dopamine dressing.' The term was first coined by Carolyn Mair, author of the book 'The
Psychology of Fashion.' Dopamine dressing, meaning vibrant total looks or accessories in the most energizing colors, is designed to stimulate
the production of dopamine – commonly known as the 'happiness hormone' – responsible for the pleasurable feeling of reward and motivation.
Although scientific approaches to fashion are still relatively new, research on the psychological aspects of color has been conducted for
a long time and has long been applied in areas such as public spaces, marketing communication, emotional storytelling in film, and among image consultants who advise leading global politicians. Experience the power of color for yourself
and choose your favorite one now.
ORANGE
The flagship color of the wild '70s, beloved by hippies who celebrated freedom and joy, evoking psychedelic
experiences – is one of the most sought-after colors of the year. Until recently, it was most commonly found on the inner lining of
bomber jackets worn by pilots, designed to catch the eye and, in the event of an accident, accelerate rescue efforts.
Today, orange can be worn from head to toe as a trendy total look and is easily combined with other colors. Accessories in juicy
citrus hues are stealing the spotlight in the best outfits on streets all over the world. This most energizing of colors has appeared
on the runways of Bottega Veneta, Jacquemus, and Lanvin.
The popularity of orange doesn't end with streetwear, activewear, or technical apparel—it is confidently entering the world of high fashion in
more sophisticated styling as well. Is orange the new black?
BLUE
When asked about their favorite color, it is said that this one is statistically the most common answer. From shades that evoke carefree holidays by the water to the elegant tone of indigo – this year belongs to blue. The Pantone Institute has announced that in 2022,
we will be surrounded by colors that reflect the pursuit of balance, the need for comfort and safety, as well as a desire for spontaneity and optimism.
Thanks to the return of Y2K fashion and nostalgia for the iconic looks of the hottest couple of that era, Justin Timberlake and Britney Spears, a fresh perspective on denim in its legendary hues is assured. Discover selections from brands that truly know denim inside out – like
Diesel, Dsquared2, and Amiri.
You’ll also see the comeback of 'logomania,' another trend rightfully associated with the turn of the millennium – denim sets with captivating logo prints can be found in Versace’s latest collection and on the iconic trousers from Dsquared2. Wear them in an elegant version with a classic light blue
shirt or style them in a sporty way – with comfortable sneakers and a hoodie.
PINK
Did you know that pink only became synonymous with femininity in the 1980s? Forty years later, the fashion industry proclaims:
fashion has no gender. The same applies to color. Pink is no longer reserved solely for well-behaved girls or rebellious it-girls from the early
21st century. It's no coincidence that pink—hand in hand with the ‘no gender’ trend—is gaining popularity among confident men as well.
Ultimately, it’s up to us to decide what we wear and what makes us feel good. Society is (finally!) moving away from forcing us into restrictive
roles, in favor of discovering who we are and what truly brings us joy. You can create pink looks thanks to the latest
collections from brands like Dsquared2, Vetements, and Nanushka. According to the WGSN and Coloro agencies, the color of the spring-summer season will be
the saturated magenta tone ‘Orchid Flower’, which dazzles both in nature and in the digital metaverse.
NEUTRAL
The future is looking bright. It’s the perfect option for beginners, those who are less bold, or dedicated minimalists.
Neutral shades are just as timeless as classic black. This season’s hit will be monochromatic outfits in airy, cool tones—vanilla, cream, blush, or oat milk white.
Experiment by mixing and matching different materials, textures, and shades. Get inspired by runway looks from brands like Balmain,
Balenciaga, or Bottega Veneta.
Make room in your wardrobe for light suits, cream-colored sneakers, and t-shirts in warm sand tones to stay on-trend this summer.
Check out the latest Jacquemus and Nanushka campaigns and see for yourself that calm, neutral colors are anything but boring!
GREEN
The world has gone crazy for green thanks to Daniel Lee, who became the creative director of the fashion house Bottega Veneta in 2018.
Instagram was flooded with images of grassy tennis courts, matcha on ice, and... Bottega Veneta shoe boxes.
However, when Daniel Lee announced his departure from the brand at the end of 2021, the entire fashion world held its breath, asking... what’s next for green?
This year, green on the runway has taken on new shades: bright and vibrant like limes, nature-inspired, earthy and olive tones,
previously associated with outdoor clothing, up to the absolute hit of the SS22 season – pastel shades of sage and butter.
Accompanying them is the increasingly popular (especially among TikTok users, who are always the first to spot new trends) 'goblincore' aesthetic,
drawing inspiration from forest flora and fauna. Green can be both soothing and energizing. It symbolizes hope, and
hope is always worth having. Playing the green game? Play it with Vetements, Acne Studios, and Stone Island.
BROWN
Until recently, pushed into the background as a relic of the last decades of the 20th century, mostly associated with the iconic Burberry check and well-worn,
leather jackets… For years overshadowed by the popularity of deep black and tranquil beige shades… This year, brown returns to the runways in
grand style and is set to take center stage!
There are plenty of options to choose from: ranging from chestnut and dark chocolate tones to lighter hues like caramel and sand. Brown has become the new
favorite among designers, including those of menswear. Discover the latest collections from Givenchy, Dolce & Gabbana, Fendi, Gucci, and Nanushka.
