MEN’S UNDERWEAR/SOCKS

Nowadays it is hard to imagine functioning without comfortable, airy and practical men's underwear. Men are paying more attention not only to outerwear, but also to what is under it.

Briefs with signature branding od Versace Briefs with signature branding od Versace quick-view FALL/WINTER 2018

Versace

Briefs with signature branding

Logo-embroidered socks od Versace Logo-embroidered socks od Versace quick-view FALL/WINTER 2018

Versace

Logo-embroidered socks

Logo-embroidered socks od Versace Logo-embroidered socks od Versace quick-view FALL/WINTER 2018

Versace

Logo-embroidered socks

Branded socks two-pack od Nike Branded socks two-pack od Nike quick-view FALL/WINTER 2018

Nike

Branded socks two-pack

Boxers three-pack od Balenciaga Boxers three-pack od Balenciaga quick-view FALL/WINTER 2018

Balenciaga

Boxers three-pack

Logo-printed swimming shorts od Burberry Logo-printed swimming shorts od Burberry quick-view FALL/WINTER 2018

Burberry

Logo-printed swimming shorts

Logo-printed swimming shorts od Burberry Logo-printed swimming shorts od Burberry quick-view FALL/WINTER 2018

Burberry

Logo-printed swimming shorts

Long socks with flames od Palm Angels Long socks with flames od Palm Angels quick-view FALL/WINTER 2018

Palm Angels

Long socks with flames

Logo-embroidered long socks od Palm Angels Logo-embroidered long socks od Palm Angels quick-view FALL/WINTER 2018

Palm Angels

Logo-embroidered long socks

Logo-patterned long socks od Palm Angels Logo-patterned long socks od Palm Angels quick-view FALL/WINTER 2018

Palm Angels

Logo-patterned long socks

Logo-patterned boxers od Philipp Plein Logo-patterned boxers od Philipp Plein quick-view FALL/WINTER 2018

Philipp Plein

Logo-patterned boxers

Boxers with skull motif od Philipp Plein Boxers with skull motif od Philipp Plein quick-view FALL/WINTER 2018

Philipp Plein

Boxers with skull motif

Logo-patterned boxers od Philipp Plein Logo-patterned boxers od Philipp Plein quick-view FALL/WINTER 2018

Philipp Plein

Logo-patterned boxers

Socks with embroidered logo od MSGM Socks with embroidered logo od MSGM quick-view FALL/WINTER 2018

MSGM

Socks with embroidered logo

Socks with embroidered logo od MSGM Socks with embroidered logo od MSGM quick-view FALL/WINTER 2018

MSGM

Socks with embroidered logo

Socks with embroidered logo od MSGM Socks with embroidered logo od MSGM quick-view FALL/WINTER 2018

MSGM

Socks with embroidered logo

Socks with embroidered logo od MSGM Socks with embroidered logo od MSGM quick-view FALL/WINTER 2018

MSGM

Socks with embroidered logo

Socks with embroidered logo od Yohji Yamamoto Socks with embroidered logo od Yohji Yamamoto quick-view FALL/WINTER 2018

Yohji Yamamoto

Socks with embroidered logo

Socks with embroidered logo od Yohji Yamamoto Socks with embroidered logo od Yohji Yamamoto quick-view FALL/WINTER 2018

Yohji Yamamoto

Socks with embroidered logo

Socks with embroidered logo od Yohji Yamamoto Socks with embroidered logo od Yohji Yamamoto quick-view FALL/WINTER 2018

Yohji Yamamoto

Socks with embroidered logo

Socks with embroidered logo od Yohji Yamamoto Socks with embroidered logo od Yohji Yamamoto quick-view FALL/WINTER 2018

Yohji Yamamoto

socks with embroidered logo

Pyjama with logo od Diesel Pyjama with logo od Diesel quick-view FALL/WINTER 2018

Diesel

Pyjama with logo

Printed pyjama bottom od Diesel Printed pyjama bottom od Diesel quick-view FALL/WINTER 2018

Diesel

Printed pyjama bottom

Vetements x reebok od Vetements Vetements x reebok od Vetements quick-view FALL/WINTER 2018

Vetements

Vetements x Reebok

Vetements x reebok od Vetements Vetements x reebok od Vetements quick-view FALL/WINTER 2018

Vetements

Vetements x Reebok

Vetements x reebok od Vetements Vetements x reebok od Vetements quick-view FALL/WINTER 2018

Vetements

Vetements x Reebok

Vetements x reebok od Vetements Vetements x reebok od Vetements quick-view FALL/WINTER 2018

Vetements

Vetements x Reebok

Vetements x reebok od Vetements Vetements x reebok od Vetements quick-view FALL/WINTER 2018

Vetements

Vetements x Reebok

Vetements x reebok od Vetements Vetements x reebok od Vetements quick-view FALL/WINTER 2018

Vetements

Vetements x Reebok

Vetements x reebok od Vetements Vetements x reebok od Vetements quick-view FALL/WINTER 2018

Vetements

Vetements x Reebok

Vetements x reebok od Vetements Vetements x reebok od Vetements quick-view FALL/WINTER 2018

Vetements

Vetements x Reebok

Vetements x reebok od Vetements Vetements x reebok od Vetements quick-view FALL/WINTER 2018

Vetements

Vetements x Reebok

Vetements x reebok od Vetements Vetements x reebok od Vetements quick-view FALL/WINTER 2018

Vetements

Vetements x Reebok

Logo-embroidered socks od Nike Logo-embroidered socks od Nike quick-view FALL/WINTER 2018

Nike

Logo-embroidered socks

Briefs with logo od Diesel Briefs with logo od Diesel quick-view FALL/WINTER 2018

Diesel

Briefs with logo

Logo-embroidered socks od Reebok Logo-embroidered socks od Reebok quick-view FALL/WINTER 2018

Reebok

Logo-embroidered socks

Logo-embroidered socks od Reebok Logo-embroidered socks od Reebok quick-view FALL/WINTER 2018

Reebok

Logo-embroidered socks

Logo-embroidered socks od Reebok Logo-embroidered socks od Reebok quick-view FALL/WINTER 2018

Reebok

Logo-embroidered socks

Socks with logo and inscriptions od Reebok Socks with logo and inscriptions od Reebok quick-view FALL/WINTER 2018

Reebok

Socks with logo and inscriptions

Socks two-pack od Nike Socks two-pack od Nike quick-view FALL/WINTER 2018

Nike

Socks two-pack

Men’s underwear – basis of any closet

Underwear determines how we feel in the whole outfit and how to different clothes present themselves on our bodies, which is why choosing the right model and shape of men's underwear should be the first step to complete entire wardrobe.

Fashion for underwear

The history of men’s underwear dates back to ancient t prehistoric times, however it became popular and commonly used only a few centuries ago. Medieval times mark the beginnings of popularity of underwear, which previously was regarded as an unnecessary item of clothing. With each century, however, it gained more and more popularity as people gradually grew convinced of the new fashion. However, underwear has not always been worn under the outfit – like men's linen trousers, which were worn on the outside only gently covered by folds of vest or jacket. Underwear as we know it today began to be produced with the industrial revolution and the arrival of sewing machines to produce clothing from materials such as linen or cotton. Although, it still resembled underwear or one-piece jumpsuit than boxers and briefs that we know today the fact is that at the end of the 19th century, almost every any self-respecting citizen had several sets of decent underwear.

Men's underwear - less is more convenient

Between the wars, comfortable and practical shorts much like modern male boxers shorts became to gain popularity yet they didn’t always look good under trousers. Therefore, with every decade, the length and amount of material of this element of underwear declined until the end of the fifties they betook the form of first men's briefs. Because of the scarcity of material during the Second World War, underwear made of colored material became popular. Production used cotton in every color and overtime, the war fashion became a permanent part of underwear production.

Calvin Klein’s and the introduction of men’s designer underwear

When Calvin Klein and Tommy Hilfiger appeared in the fashion world in the 1970s and 1980s, men's fashion began to undergo rapid change. Both designers quickly came to the conclusion that advertising men's underwear needs a very sensual message, which is best obtained by presenting well-built men. The cult of sculpted male body and simple form fitting and body shaping briefs have become a hallmark of Calvin Klein and still, today are a proven way to make high sales and boost product popularity. The band with a visible logo CK became a classic among men's designer underwear and is recognized almost all over the world. Calvin Klein was followed by other well-known brands such as Gucci, Versace and Diesel, who quickly sensed the potential in the design of exclusive men's underwear. The catwalks present different styles and models, depending on the season trends – one year creating a demand for a broad and colorful designer boxers, and the next year, tight briefs and practical minimalist style.

More than briefs and boxer shorts

With good sales of boxers and briefs designers go for other underwear accessories. Contrary to appearances, men's socks are an equally important part of the production of the biggest fashion houses and international brands and are designed with a similar care as men’s t-shirts and shorts for men. That is why in our online store Vitkac.com, next to many styles of men's briefs and boxers, there is a wide selection of men's socks with a variety of patterns and color combinations. It might seem that the underwear is just a small detail in the whole outfit, but the fact is that mismatched socks or underpants are able to get more attention than the highest quality tie.