Iro is a brand founded by brothers Arik and Laurent Bitton in 2005. The duo draws inspiration from the chic and romantic Parisian street, which is saturated with style contrasts. Each season, Iro delivers designs in response to ever-changing trends. This brand’s enthusiasts are not afraid to experiment or play with irreconcilable motifs. The Iro wardrobe is characterized by effortless elegance in a truly Parisian spirit.