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SUMMER ESSENTIALS
On the beach or in a fancy resort? Know what to pack in your summer travel bag
FOCUS ON SHOES
Explore the most stylish designs for spring/summer 2026
SS26 TREND REPORT
Soft silhouettes and bold details – menswear trends
SPORT IS A NEW LUXURY
Clothing designed for action – from training to the urban rhythm of the day
PERFECT FIT
Ensure an impeccable style and make a perfect first impression
NEW
CLOTHING
SHOES
BAGS
ACCESSORIES
JEWELLERY
DESIGNERS
EDITORIAL
SS26 FOOTWEAR EDIT
The cherry on top of every summer look. Which pair do you pick?
IN A BEACH MODE
Discover beachwear that becomes an essential part of your summer wardrobe
ICONS OF THE SEASON: IT-BAGS
Which style speaks to you the most?
SPRING SUMMER 2026
Minimalism, form and expression - explore the hottest trends of the season
FASHION IN MOTION
Discover how performance and design converge in a modern wardrobe
NEW
BABY (0-36 MONTHS)
KIDS SHOES (25-39)
KIDS ACCESSORIES
GIRLS CLOTHES (4-14 YEARS)
BOYS CLOTHES (4-14 YEARS)
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EXCEPTIONAL OCCASIONS DESERVE TO BE CELEBRATED
WITH EXQUISITE CREATIONS!
SPORTY STYLE
If you are among those who value any possible activity over relaxing by the sea during summer, you have come to the right place. First up, we’re focusing on collections dedicated to passionate athletes—pieces designed for the most demanding endurance efforts.
It will certainly come as no surprise that the best, most reliable options come from pioneers in advanced technology such as Stone Island, Moncler and A-COLD-WALL. There you’ll find comfortable T-shirts, cargo shorts, functional sweatshirts, and accessories: from spacious backpacks and crossbody bags to essential baseball caps for this time of year. For footwear engineered for the toughest outdoor conditions, look no further than Salomon—a brand that, since 1947, has consistently strengthened its position as a leader in innovative solutions, guaranteeing durability and unparalleled comfort.
IN A LUXURIOUS EDITION
Something for men who are heading for luxury hotel getaways by the ocean this year, or sailing adventures on a yacht. In such circumstances, it’s worth opting for pieces that are as comfortable as they are elegant, which means those in the nautical style.
This particular aesthetic revolves around shades of blue, white, grey, and red, as well as striped patterns. So this season, you can build your entire outfit on, for example, Dolce & Gabbana pieces, polo shirts, or shirts from Balmain, Saint Laurent and Ami, as well as Fendi shorts. To complete the look, all you need are Manebí espadrilles, Tom Ford sunglasses, and, if necessary, a sun-shielding bucket hat from Burberry.
EVERYDAY
Finally, here are some suggestions for those planning to spend their summer both exploring their favorite cities and enjoying daily coffee meetups with friends. The best choice will be casual pieces—above all, relaxed fits and neutral colors.
Specialists in this field include Burberry, Etro, Diesel and Balmain. These brands offer a wide selection of T-shirts, tank tops, as well as denim and patterned shorts. When it comes to the perfect everyday shoes, you’ll find them among the iconic old-school sneakers by Golden Goose, while practical bags and sunglasses can be found at Gucci, Dolce & Gabbana, and Dsquared2.
