From tennis courts to a style icon
Lacoste, a brand with a deeply ingrained history, is a symbol of elegance, sport, and casual chic. Its origins date back to the 1920s when René Lacoste, a French tennis player, brought revolutionary changes to the courts, not only in the game but also in the attire. Utilizing his experience as an athlete, he designed the polo shirt, which became a worldwide style icon. Notable for its cut, comfort, and classic elegance, the Lacoste polo shirt became a symbol of French chic. However, Lacoste is more than just a polo shirt. It also includes other clothing, accessories, and perfumes, which have been enjoying unwavering interest worldwide for many years.
Sport and elegance are two words that aptly describe the brand's philosophy. Lacoste embodies a combination of sporting spirit and elegant style, found both on tennis courts and city streets. Though the French brand has always been associated with sport, over the years, it has also gained recognition in the fashion world. The introduction of the polo shirt, which functions equally well on the court as well as at an elegant party, was a real breakthrough.
From then on, Lacoste became a global phenomenon, symbolizing casual chic, elegance, and refinement. It's a brand whose pieces are not only functional but also stylish. Thanks to Lacoste, fashion became a sport, and sport became fashion.
Innovations in sportswear
Lacoste is a brand that has always been at the forefront of innovation. The revolutionary moment in the brand's history was the introduction of the polo shirt, which, with its lightness, comfort, and elegance, revolutionized sportswear. Made from breathable, soft material, the Lacoste polo shirt met the needs of athletes requiring clothing that didn't restrict movement yet still looked good.
René Lacoste also introduced many other innovations that were revolutionary for their time. He was one of the first athletes to use training machines to improve his tennis skills. He also utilized modern technologies in clothing production, such as introducing tailored fit styles that perfectly adapt to the physique.
Today, the company continues this tradition of innovation by creating clothes that are not only comfortable and functional but also fashionable. For instance, recent collections feature clothing made from innovative, eco-friendly materials that are both environmentally and skin-friendly.
Lacoste as a symbol of elegance
French chic, refinement, and elegance - these words perfectly describe the style of the Lacoste brand. Since its inception, the brand has been a symbol of elegance and good taste, contributing to its worldwide popularity.
The Lacoste polo shirt is the epitome of elegant style - classic, timeless, and always on trend. It's a garment that works well in both everyday and evening settings, as well as various parties and gatherings.
The elegance offered by Lacoste, however, does not imply boring formality. It's rather a combination of classic and modern trends, allowing for the creation of outfits that are both comfortable and elegant. Lacoste primarily offers elegant everyday clothing - polo shirts, sweaters, shirts, chinos, and accessories that highlight style and personality.
The brand's culture and heritage
Lacoste is a brand with rich heritage, based on tradition, culture, and values. Founded by René Lacoste, a distinguished tennis player, the company has always been associated with sport, but also with French lifestyle and elegance.
The brand's heritage is not only its products, but above all its philosophy, which is based on the combination of sports with elegance and refinement. It also includes a range of activities that the brand undertakes for the community, youth, and sport. Lacoste supports various sports, cultural, and educational initiatives, thus expressing its values and culture.
Sustainable development in fashion
Currently, sustainable development is becoming an increasingly important aspect of companies' operations. Lacoste is a brand that has been involved in environmental protection and sustainable development activities for many years. The introduction of clothing made from eco-friendly materials, such as organic cotton, is one of the steps the company has taken towards sustainable fashion.
Sustainable development at Lacoste is not just about eco-friendly materials, but also about ethical production and business practices. The company ensures that its products are created in a fair and ethical manner, respecting workers' rights and the environment.
In conclusion, Lacoste is more than just a clothing brand. It's a symbol of elegance, casual chic, and sport. It's a brand that has always been a pioneer and innovator, and today, it also becomes a symbol of sustainable development in fashion.
Lacoste for men:
Lacoste for women:
