Diesel Collection of designer and luxury clothing

Diesel is an Italian brand known for its exceptional design of jeans, trousers and luxury accessories. Founded in 1978, it has expanded worldwide with boutiques in New York, Berlin and Paris. The brand's founder Renzo Rosso focuses on quality products. Under the leadership of its new creative director Glenn Mertens, Diesel still keeps its hegemony in the niche market. This label is especially popular with men, offering unique jeans, original watches, wallets, Diesel sneakers and other accessories.

Men's new arrivals from Diesel Overview of the latest models
T-shirt t-boxt-q4 od Diesel T-shirt t-boxt-q4 od Diesel AUTUMN/WINTER 2024

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T-shirt T-BOXT-Q4

Jeans with raw finish d-martian-s od Diesel Jeans with raw finish d-martian-s od Diesel AUTUMN/WINTER 2024

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Jeans with raw finish D-MARTIAN-S

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Trousers P-SALFORD

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Trousers with P-WAF-TAR logo

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T-shirt T-ADJUST-DOVAL-PJ

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Women's new arrivals from Diesel Overview of the latest models
Wallet 1dr card holder zip l od Diesel Wallet 1dr card holder zip l od Diesel AUTUMN/WINTER 2024

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Wallet 1DR CARD HOLDER ZIP L

Jeans 1969 d-ebbey-s4 od Diesel Jeans 1969 d-ebbey-s4 od Diesel AUTUMN/WINTER 2024

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Jeans 1969 D-EBBEY-S4

Skirt with raw hem o-jal od Diesel Skirt with raw hem o-jal od Diesel AUTUMN/WINTER 2024

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Skirt with raw hem O-JAL

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Strap dress de-held-short-s od Diesel Strap dress de-held-short-s od Diesel AUTUMN/WINTER 2024

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Strap dress DE-HELD-SHORT-S

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Top DE-ILA-S

Diesel – fuel for life

Everything started from a pair of jeans. A precursor of the brand with a 30-year tradition, a world-famous fashion house - Diesel, had began to design clothes using sewing machine borrowed from his mother. When the 15-year-old Renzo Rosso, today called the genius of denim, sewed the first couple of extraordinary pants, he immediately found for himself a niche in the world of fashion.

In the spotlight

In the mid-1970s, Rosso worked for Moltex, a small company owned by Adriano Goldschmied, the godfather of jeans. Thanks to his father's financial support, he bought part of shares in this company, which soon changed its name to Diesel. Business partners have focused on projects with a greater potential, i. e. the famous Renzo Rosso jeans. After many perturbations related to the spread of the brand around the globe, Rosso decided to stay permanently in Italy and to lead Diesel clothing and Diesel jeans sale also over the Internet. However, this talented designer and clever marketer did not rest on his laurels and soon opened a network of international boutiques in Rome, Barcelona, Berlin and New York.

Diesel pants with Italian origin

Many people are wondering what made Rosso so successful. The designer, who have delegated control over the company's creative department to Nicola Formichetti's a few years ago, realised that the reception of the projects is always a matter of a particular client. Especially in such a delicate matter as fashion, it is crucial to focus on high quality materials and home-made production. That is why most of the brands’ projects are being carried out by Italian factories.

Power of detail

When we hear "Diesel", jeans usually come to our minds first. However, it should be noticed that the brand remains one of the most important accessory manufacturers. Straps, leather wallets, everyday styling accessories and the underestimated by many Diesel baseball caps are designed according to the needs of each user. The latter, baseball caps and made of soft materials trucker headgears, are having their booming. Enriched with original badges and embroideries, they look luxuriously and chic. Diesel caps should certainly be the No. 1 gadget if you want to hide from the sun, but also attract attention!

Timeless gadget

A significant period in the brand's history was the beginning of a new millennium. At the beginning of the 21st century the brand grew stronger and created many popular but smaller brands. Next to the Eyewear line, in offer of which we can find amazing sunglasses, and the collection of fragrances co-created with the L' Oreal brand, Diesel decided to join forces with Fossil company. The result of this cooperation is the Diesel Watches line, a collection of casual watches. Designed by Diesel watches not only follow the trends, but also determine what will be en vogue in the nearest future. Innovative bracelets fit in line with a military and motorcycle style and thanks to the outstanding quality of raw materials enchant with their perfect finishing.  

For the brand, watches have become an export goods - suitable for everyday outfits, but also very luxurious. The Grand Daddy collection, appreciated by men, consists of watches with a large watch face and several dials. 

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