Bel-Air Athletics is a line of clothing and accessories, inspired by an American sitcom with Will Smith, The Fresh Prince of Bel-Air. The popular actor created the collection which pays tribute to the cult series from the 1990s. Bel-Air Athletics offers T-shirts, sweatshirts, sweatpants, socks, gloves, hats and bags referencing the main character's wardrobe. Each product is launched in limited quantities or made-to-order to prevent any excess inventory or waste.