Vitkac.com Luxury Online Boutique Shop
Vitkac - Luxury, Premium & Contemporary Shopping

INNOVATIVE DESIGN

“Aesthetics Amidst the Noise” – this is how D.H. Vitkac described the Polish rapper and composer Miuosh. He has become the central figure of an innovative project that goes beyond the framework of a typical fashion shoot. Miuosh x Vitkac blends fashion and art, music and visual experiences, turning the project itself into a true work of art. The collaboration with Miuosh includes both a photo shoot and a video. The film’s soundtrack was composed by the artist specifically for this project, which has been in the works since the end of May. We wanted every frame to be carefully considered, to carry a multi-layered message, and to accurately express the artistic spirit and character of Miuosh. That is why the shoot is set in an atmosphere inspired by the artist's Silesian roots, his home, and family.


shop the look

MIUOSH AND FASHION

On a daily basis, Miuosh prefers to reach for designs from Balenciaga, Vetements, and Gucci. He has a great sense of style and a unique taste, but usually sticks to safe and proven choices. The artist would describe his attitude towards fashion as “slightly arrogant” – he does not get attached to things and finds the greatest joy above all 

in immaterial values, such as family. However, with the help of our stylists, we managed to encourage the artist to step out of his fashion comfort zone and try out new looks. As he admits—he felt great in each of them. The outfits proposed by our team perfectly 

reflect the musical transformation Miuosh is currently undergoing.


shop the look

THE POWER OF SCENOGRAPHY

Set design plays a crucial role in the project, becoming an equally important means of communication with the audience. The film’s opening scene

takes place against a pink-orange backdrop, reminiscent to Miuosh of the color of the sky at dusk in his beloved Silesia. Especially for this project,

a window was constructed, behind which we placed a real, living tree. This shot symbolizes home and family.

An impressive suspended cloud is also part of the set design—a metaphor for the silence and tranquility that are essential for the artist while creating music.

The old piano, smashed with a pickaxe during the session, expresses Miuosh’s approach to composing music tracks—on his own terms and in his own way.

While creating, he forgets about the whole world. The pickaxe used by the rapper came straight from a Silesian mine and was specially repainted

in neon yellow for the project. The vivid color symbolizes modernity and innovation in Miuosh’s music. This explosive combination fuses the artist’s beloved Silesian tradition with his contemporary world.

traditional Silesianness with his modern world


shop the look

MIUOSH AND ART

We invited a young Polish artist, Robert Kuta, to participate in the project. He created a unique work of art directly on the wall

located behind Miuosh. Miuosh is a great admirer of art in all its forms, from street art represented by Jean-Michel Basquiat,

through to the poetry of Bukowski, and even the organic architecture of Wright. A special place in his heart is also held by the surrealist

painter René Magritte, the author of "The Man in the Bowler Hat,” as well as Joan Miró, Salvador Dalí, and the photography master Helmut Newton. Completing the Miuosh x Vitkac collaboration is the music featured in the film, which the rapper created especially for this project.


shop the look

Cookies improve your experience, personalize ads and improve our site.