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THE MOST FASHIONABLE PATTERNS AND COLORS FOR THE UPCOMING SEASON, WORTH TRYING OUT RIGHT NOW

For the autumn/winter season, Lacoste not only returns to the official Paris Fashion Week calendar but also to its rich legacy spanning nearly a hundred years. Under the direction of new creative director Pelagia Kolotouros, the beloved brand pays tribute to its founder, reinterpreting his heritage in the context of contemporary fashion and today’s most coveted trends.


Discover the collection

In her remarkable debut, Pelagia Kolotouros evokes undoubtedly the most important moment 

in the entire career of the young René Lacoste, when he became the winner of the Davis Cup. Inspired 

by his achievements as a pioneer in the world of tennis, she gives the iconic aesthetic an exceptionally 

modern character, introducing a multitude of bold accents and modernizing the globally recognized crocodile logo.

The Greek-American designer embraces tailoring with a spirit of sporty elegance. She draws inspiration from the sophisticated modernism of the 1920s and 1930s, creating a unique 

blend of casual fashion and preppy style, centered around new proportions and 

innovative materials. She doesn’t limit herself to just white or the iconic green, but also introduces warm terracotta tones, deep black, and shades of blue. By engaging in a contemporary dialogue between fashion, sports, and art, she offers a versatile selection of designs that, in addition to comfort, truly guarantee a refined appearance.

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