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FOCUS ON STYLE: MINIMALISM

While fashion constantly explores new directions and trends, minimalism  remains timeless. It is the style we return to when seeking clarity,  simplicity, and thoughtful choices. Discover brands that have mastered  the art of clean lines, precise tailoring, and understated elegance —  the brands that deserve a permanent place in the modern gentleman’s  wardrobe.


AMI ALEXANDRE MATTIUSSI

AMI embodies the effortless spirit of contemporary Parisian style, where relaxed sophistication meets urban ease. Founded by Alexandre Mattiussi, the brand is built on clean silhouettes and timeless design. Drawing inspiration from the energy of city life, AMI transforms everyday essentials into modern wardrobe staples with a distinctly minimalist edge. Designed for real life, AMI pieces move seamlessly from a morning coffee in Le Marais to an evening out in the city.

The collection features soft knitwear, minimalist shirting, impeccably tailored blazers, and styles adorned with the iconic Ami de Coeur emblem. Together, these pieces make it easy to build a contemporary wardrobe defined by quality, comfort, and enduring style.

Embrace timeless Parisian style

JIL SANDER

For decades, Jil Sander has defined modern minimalism, staying true to the belief that genuine luxury needs no unnecessary embellishment. Today, the brand enters a new chapter under the creative direction of Simone Bellotti, continuing its commitment to pure forms, impeccable proportions, and exceptional craftsmanship. It is an aesthetic rooted in simplicity, distinguished by its quiet confidence and understated appeal.

The collection includes everything from fine wool knitwear and straight-leg denim to expertly tailored blazers and coats. Minimalist shirts and refined leather accessories complete a wardrobe defined by timeless sophistication and architectural precision.

Discover refined minimalism

LEMAIRE

Fashion that transcends seasonal trends. LEMAIRE remains true to its vision, focusing on timeless design, functionality, and exceptional material quality. Wool, silk, and cashmere form the foundation of the brand’s collections, while carefully considered silhouettes and a muted colour palette create a wardrobe designed for everyday life. Its minimalist aesthetic prioritises comfort and versatility, embracing a thoughtful approach to dressing with only what is truly essential.

The collections feature soft cardigans, relaxed tailoring, and straight-cut trousers, alongside the iconic Croissant bag. Lightweight knitwear, refined denim, and functional essentials complete the offering, making it easy to build a modern capsule wardrobe with lasting appeal.

Choose thoughtful essentials

STUDIO NICHOLSON

Since its inception, Studio Nicholson has remained committed to a singular vision: refining the foundations of the modern wardrobe. Founder and designer Nick Wakeman combines British restraint with a contemporary approach to tailoring, proportion, and functionality. The result is a collection defined by clean lines, thoughtful construction, and enduring appeal. A minimalism with purpose, where every detail is carefully considered.

The collection features the brand’s signature denim silhouettes, relaxed shirting, classic knitwear, and impeccably crafted outerwear. Together, these pieces form a modern minimalist wardrobe that balances everyday comfort with understated sophistication.

Build your capsule wardrobe

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