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SUMMER ESSENTIALS
On the beach or in a fancy resort? Know what to pack in your summer travel bag
FOCUS ON SHOES
Explore the most stylish designs for spring/summer 2026
SS26 TREND REPORT
Soft silhouettes and bold details – menswear trends
SPORT IS A NEW LUXURY
Clothing designed for action – from training to the urban rhythm of the day
PERFECT FIT
Ensure an impeccable style and make a perfect first impression
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SS26 FOOTWEAR EDIT
The cherry on top of every summer look. Which pair do you pick?
IN A BEACH MODE
Discover beachwear that becomes an essential part of your summer wardrobe
ICONS OF THE SEASON: IT-BAGS
Which style speaks to you the most?
SPRING SUMMER 2026
Minimalism, form and expression - explore the hottest trends of the season
FASHION IN MOTION
Discover how performance and design converge in a modern wardrobe
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TIME TO CELEBRATE LOVE –
INCLUDING A LOVE FOR FASHION
Weddings and receptions are a unique opportunity to celebrate love – including a love for fashion! Year after year, they seem to lose their
conservative form in favor of less formal occasions, focused simply on joyful celebrations among close friends and family.
Unconventional locations are becoming increasingly popular – in summer, they are often organized outdoors. An outfit for a summer
wedding must not only look exceptional, but also provide comfort, even on a hot day. What should you choose to avoid outshining
the groom while still standing out among the invited guests? It might seem that men's fashion does not offer as much creative freedom as women's fashion. However, by closely observing recent runway shows and red carpet events, it becomes clear that there are pleasant surprises waiting here as well – above all, a wide selection of unexpected options.
See our recommendations.
BLAZERS
A well-tailored blazer is the foundation of any wedding look. Fortunately, the less formal, cocktail dress code is becoming increasingly popular. The world’s top designers are constantly coming up with creative ideas to reinvent this classic wardrobe staple and give it more character. For the summer season, it's worth considering lighter shades—a cream blazer from Dolce & Gabbana or a beige tone characteristic of Gucci is sure to look elegant and stylish. Choose natural, breathable materials such as linen or the silk that takes center stage in the latest Saint Laurent collections. Trust undeniable masters of tailoring and opt for a longer cut or a blazer with an intriguing silhouette from Maison Margiela. Unconventional fastenings, interesting textures, contrasting stitching, or even... cut-outs—if you prefer more classic outfits, don’t be afraid to incorporate a touch of extravagance in the details.
SHIRTS
When the temperature rises – both on the dance floor and off – it’s often the shirt that becomes the star of the ensemble. It’s a must-have, regardless of whether the formal ‘black tie’ dress code is in place or the look is more casual. A classic white shirt or one with subtle stripes? In a timeless shade of blue, or perhaps something that catches the eye with an unexpected color or pattern, like those by Versace? An interesting choice could also be an asymmetric or oversized cut, well known from the collections of Vetements or Balenciaga. Although a short-sleeved shirt may bring to mind an uncle who has no clue about fashion, it’s worth dispelling its bad rap and proving that this item in the men’s wardrobe can also look stylish and elegant. Of course, this applies as long as the dress code set by the newlyweds allows it—such a look is especially suitable for less formal occasions, for example, a garden wedding.
TROUSERS
Suit trousers matched to a blazer are always a safe choice, but they seem basic compared to the options offered by today’s designers. Creased trousers have become a fully-fledged part of everyday men's outfits and look just as good styled for urban spaces as they do for a wedding look. Embellished with a monogram from Gucci or in bold colours straight off the Versace runway? Creased trousers from Dolce & Gabbana impress not only with their timeless design, but also with their composition – a blend of cotton, linen and silk. The trend for looser cuts, started by Balenciaga and Vetements, is gaining more and more popularity among celebrities on the red carpet as well as wedding guests. Pleats, which can turn this classic wardrobe staple into a wearable work of art, now adorn not only designs by Issey Miyake but also Amiri. If a formal dress code isn’t required, dare to try… elegant shorts! They’re one of the hottest trends this season.
SHOES
On this evening, all eyes will be on that one couple, but it’s also worth paying attention to the dream pair... of shoes. Let’s waltz into the world of refined footwear, perfectly matched to both the occasion and the wedding guest’s outfit. Derby shoes with embossed patterns on the toe, monk straps with signature buckles, slip-on leather loafers, or classic moccasins? For those who like to stand out, there are designs by Burberry adorned with the iconic check pattern, and striking options from Versace featuring distinctive designs and the unmistakable Medusa Head. Timeless choices include models from Gucci, beloved by fashion enthusiasts for their signature horsebit detail. This season’s highlight is woven leather — although mainly associated with Bottega Veneta, it also makes an appearance in the Saint Laurent collection in a surprising silver shade. Are you preparing to attend an increasingly popular beach wedding? An alternative could be espadrilles, or leather slides and sandals that have recently captured the hearts of trendsetters.
ACCESSORIES AND JEWELLERY
From the general to the specific – it’s time to complete your look with designer accessories. Men’s jewelry will help you elevate formal attire – is your everyday style more minimalist, reminiscent of Bottega Veneta, or do you prefer opulence, as seen in the collections of Versace? One of the most fashionable accessories this season is… brooches! You’ll find them in the selection from Dolce & Gabbana or Jil Sander. Subtly add a touch of humor by choosing cufflinks in whimsical shapes from Paul Smith. A designer watch is an accessory that’s always timely. Tie or bow tie – that is the question. You’ll certainly find the answer on our website – from the world’s top designers. Choose a silk pocket square with a beautiful print and reveal a hint of mystery by letting it peek out from your jacket pocket. When it’s time for some fun, don’t forget protection – opt for a stylish pair of sunglasses. You can also complete your look with a practical yet elegant hat from Nick Fouquet!
