'Wearing impressive clothes leads to a more interesting life' – Vivienne Westwood.
We all know that a great outfit, one we feel confident in, can instantly boost our mood. The clothes we choose define not
only how others perceive us, but also how we see ourselves. The key to success is selecting the perfect color,
especially the one that makes you feel your absolute best. Discover the hottest shades dominating the SS22 catwalks and see
which one will stay with you for longer.
Take advantage of the popularity of the dopamine dressing trend and experiment for yourself—literally—to experience firsthand the magical
power of color in fashion.
Choose the color that reflects who you are
ORANGE
Spring/Summer 2022 is the season where we embrace fresh and energetic shades... of orange!
It's the perfect choice for women who love to stand out in a crowd and experiment with fashion. It’s hard not to smile at the sight of such a bold and energizing hue, which is often associated with happiness. Classic titian, brick, copper, and ochre tones definitely deserve a place in your wardrobe. Get inspired by the latest collections from Stella McCartney or Proenza Schouler by choosing orange pieces and creating monochromatic total looks, or wear it as an avant-garde accessory that will be the perfect exclamation point for a more subdued outfit. The innovative bag from Nanushka and heeled shoes by Bottega Veneta are the must-haves of the season. No matter the time of day, these designs guarantee impeccable style and an even better mood!
It’s no accident that orange is called “the color of youth”—it’s linked to vitality and modernity. Trust the best designers—be the first to try out the latest trends and experience for yourself whether orange gives you wings!
BLUE
Not just the iconic denim—blue will reign supreme this season in completely fresh takes!
Which shades will be the most coveted this season? Dove blue, azure, cobalt, or deep navy? The choice is yours—pick your favorite now!
This timeless color has appeared in collections from the world’s most sought-after brands. The Attico’s avant-garde total looks, Alexander McQueen’s stylish dresses, and Bottega Veneta’s eye-catching bags are the pieces to watch if you want to follow the vision of irreplaceable designers. Remember, blue is intrinsically linked to creativity and imagination, so wear shades that promise innovation and unlimited possibilities. Designers have dared to experiment with boundary-pushing forms and patterns—if you also want to opt for unique styling, be sure to explore our recommendations.
PINK
This season, we’ll be seeing the world through rose-tinted glasses!
It’s no secret that pink is one of the most beloved colors in women’s fashion. This season, designers are presenting delightful shades of bubblegum, coral, and ‘Orchid Flower’—a color that is definitely having its moment right now… Have you already fallen under its spell? If you want to stay on top of the trends, pay special attention to the stunning silhouettes in Jacquemus collections, the romantic cuts by Nanushka and Isabel Marant, or indulge in the Italian luxury of Versace. As nowadays it is important to not only care about your appearance but also your mood—remember that colors have a positive effect on our well-being and creativity. Trust in the psychology of color and wear pink every day!
NEUTRAL
In addition to bold, eye-catching colors, both the runways and the streets will also be dominated by toned-down and tranquil shades. For lovers of minimalism and classic style, we suggest balanced fashion from Nanushka, Chloé’s stunning pieces with openwork detailing, as well as timeless models by Toteme. Let’s not forget about accessories—Givenchy bags in softened shades of grey and world-renowned designs by Gucci, BOYY, and Balenciaga in creamy and off-white hues are sure to catch your eye. Elevate your looks to an entirely new level with stunning pumps by Jimmy Choo, casual footwear from Chloé, or iconic sneakers from Balenciaga.
Neutral tones work beautifully not only as a total look but also alongside vibrant colors, pastel shades, and timeless black. While they may seem modest, rest assured they will not go unnoticed in a crowd!
GREEN
Citrus and grassy green are the must-haves of the spring/summer season!
These are the very shades that need to find their way into your wardrobe if you want to be among the first to try out the hottest trends. Green is the color of renewal and rebirth—it is associated with freshness and tranquility. Alongside faded pale yellow – ‘Butter’ – these hues have made their appearance on the runways of top fashion houses.
Where should you look for pieces in such captivating shades? If you love to play with fashion, check out the offerings from Bottega Veneta—will it be a light green shirt, trousers, or perhaps a backless dress? Choose the piece that most appeals to you. Want to go for a stylish accessory? Make sure to take a close look at Jimmy Choo’s shoes or the strikingly shaped bags from J.W. Anderson.
Citrus green is the perfect choice to highlight your summer tan and energize your look, so don’t wait any longer and discover styles in juicy tones right now.
BROWN
This season, our hearts have been captured by warm shades of brown.
A color reminiscent of nature, brown appeared in spring-summer collections in a variety of interpretations. Designers have showcased both classic brown total looks and unexpected accessories.
If you want to follow the latest trends, choose styles in sepia, toffee, sienna, or umber tones. Be sure to check out the newest designs from Burberry, Fendi, Toteme, and Chloé, perfect not only for everyday wear but also for special occasions. Too obvious a solution? Combine classic and elegant shades with more daring accents and be more stylish than ever before!